Social Marketing Campaigns reinforce and strengthen prevention-related skills learned in workshops ensuring they are sustained long enough to become new norms. By integrating (1) passive media messaging, and (2) mini-prevention activities and/or toolbox talks – mobile, online, and in-person – into the daily routines of the workforce, the topic of a respectful workplace culture remains centered.

These materials serve three functions: (1) provide a visible reminder to maintain a respectful workplace, (2) reinforce workshop content, and (3) prompt conversations about getting involved in prevention efforts. The collaterals for each campaign include a series of posters/signage and other logo designs, graphics, and messaging that can be used on websites and social media platforms.

Each campaign includes a set of short activities and/or toolbox talks that correspond with the posters and other passive media. Activities can be effectively implemented company-wide or on a busy jobsite, even with limited dedicated staff time, by (1) integrating them into existing daily routines, and (2) delivering them on smartphones or tablets, making skill-building practice available on the go.